Last week I mentioned that there are 3-4 key positions besides the photographer that create any photo shoot.  They include the artdirector/client, the Hair and Makeup, and the Stylist.  A Producer is sometimes part of this mix for ecommerce.  

When we meet up Today we will have a stylist and Hair and Make up person.  On bigger jobs the Stylist will have an assistant and hair and make up would be executed by two different people.  Most hair and make up talent specialize in one or the other.  On small jobs one person will do both.


In general Art Director and Stylist work together to put the outfits together based on the theme of the season.  You as the photographer will work together with them to get the look they would like to highlight the clothes.  Poses and model attitude will alos be discussed.  The final ingredient is from the Hair and Makeup.  Direction will given either by you or the art director.

Stylist usually dresses and lets you know what outfit you shooting either as look or as sku number.  Your job is keep each look inside a separate folder labeled the same as the look.  You or the art director will call the shot to move to the next outfit.  Selects will be made by you and the art director or you and stylist.  Retouching comments could be made by you, the stylist or the art director.  Most likely you process out the job as large jgps with sRGB color profile.  Hand off of the images will arranged with the producer or the art director.

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Things to consider:

Is the hair up or down in the shots.  If the hair is up it's easier for model's look to stay intact while changing all day.  If it's down then the Hair person needs to be on set and checking it all times.

Model poses will be covered in the next post, but the attitude is an important branding feature. Is the model friendly, happy, sexy, shows movement in the clothes, etc.  This is important to decide before anything is shot.
On a side note, the higher the price point of the garments the model and her pose is more aloof with little expression, save apathy to the viewer.  


When shooting look out for clothes landing awkardly, creases, hems turned up, belts crooked, pleats that are not straight.  It's harder to retouch those items than others.  Fixing them on the front end will save time and money.
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